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Marketing is a major function for every business. The marketing landscape is constantly shifting, evolving ifbyand becoming increasingly complex as consumers rely on a multitude of devices to consume media.
For marketers, keeping up marketing activities can be daunting. However, marketing automation tools can streamline a variety of marketing functions, enabling teams to focus their efforts on other core tasks that effectively nurture leads and drive revenue.
We’ve identified 50 leading marketing automation tools offering robust features and capabilities to simplify many otherwise time-consuming marketing activities. While the following 50 tools and apps aren’t listed in any particular order, this list represents 50 tools worth taking a look at if you’re seeking ways to streamline one or more marketing functions.
Marketo is a multi-functional platform offering marketing automation, customer engagement marketing, real-time personalization to offer personalized messaging across marketing channels, and marketing management functionality, including budgeting tools and marketing calendars.
Key Features:
- Email marketing and campaign management
- Lead generation
- Measure and optimize ROI
- Search marketing
- Landing pages and forms
- Website visitor tracking
- Web and mobile personalization
Cost:
- Spark: $999/month – 30 campaigns, 1 domain
- Standard: $1,499/month – 60 campaigns, 1 domain
- Enterprise: $2,999/month – Unlimited campaigns, 4 domains
- Consumer: $1,499/month – 60 campaigns, 1 domain
Pardot, a Salesforce product, is a full-featured marketing automation tool for accelerating pipelines and driving sales through email marketing, lead generation and management, social marketing, sales intelligence, and more.
Key Features:
- Email marketing with fully-branded templates
- Landing pages, form builders, and search connectors
- Intuitive WYSIWYG interface for landing page design
- Connect all your search campaigns in a single platform
- Lead scoring, grading, and nurturing tools
- Segmentation wizard
- ROI reporting
- Real-time sales alerts and CRM integration
- Robust, multi-channel social marketing
Cost:
- Standard: $1,000/month
- Pro: $2,000/month – Advanced analytics, dynamic content, A/B testing
- Ultimate: $3,000/month – Custom user roles, API access
From campaign management to lead management, targeting, segmentation, and more, Eloqua offers a comprehensive suite of marketing automation tools. Launch campaigns in days, rather than weeks, to support sales initiatives, events, renewals, and a variety of other activities.
Key Features:
- Campaign templates tailored to your marketing objectives
- Automate email marketing, demand generation, and content marketing
- Create campaigns, landing pages, and forms with intuitive editing tools
- Nurture contacts with automated welcome emails
- Webinars, up-sell campaigns, and more
- Event management and automation
- Multi-channel and email marketing campaigns
Cost:
- Basic: $2,000 – 10 marketing users
- Standard: $4,000 – 50 marketing users
- Enterprise: Contact for a quote – Unlimited marketing users
Send targeted, personal messages to your customers based on their unique interactions with your business with Customer.io. It integrates seamlessly with your website or mobile app, tapping into real-time data to trigger actions based on user behavior and your pre-defined rules.
Key Features:
- Send targeted emails based on user behavior
- Flexible segmentation, customized based on any data
- Pageviews, attributes, events, and email activity
- A/B testing
- Conversion tracking
- Rich customer profiles and in-context conversations
Cost:
- Pricing based on # of people and email credits
- 200 people, 400 monthly email credits: $0
- 5,000 people, 10,000 monthly email credits: $50/month
- 15,000 people, 30,000 monthly email credits: $120/month
- 500k people, 1 million monthly email credits: $1,250/month
- Other pricing levels available
HubSpot is a widely recognized inbound marketing platform, offering a variety of marketing automation features and capabilities. With a full suite of integrated marketing tools spanning blogging, social, SEO, email marketing, and more, HubSpot is a comprehensive platform for improving marketing effectiveness and marketing efficiency.
Key Features:
- Monitor leads, landing pages, and performance in one
- Content management system to streamline content creation
- Use real-time data to provide relevant, contextual marketing experiences
- Build automated workflows around your goals
- Convert, track, and categorize leads
Cost: Contact for a quote (free trial available)
A widely used retargeting platform, AdRoll helps you re-engage leads and customers with ads across Facebook, Twitter, mobile, and the web. With cross-device, cross-platform retargeting capabilities, as well as flexible segmentation, you can provide customized experiences that dramatically improve marketing efficiency.
Key Features:
- Cross-device, cross-platform retargeting
- Facebook, Twitter, mobile, and web
- Dynamic LiquidAds
- Flexible segmentation
- Transparent analytics
- Expert optimization and conversion reporting
Cost:
- Customized budgeting
- Full control over ad spend
- Two-week free trial
- No contracts or commitments
Pica9 is a local marketing automation platform offering brand resource management, web-to-print, email, social, landing pages, and more with its comprehensive CampaignDrive™ platform. Pica9 empowers local marketers to streamline marketing efficiency and enhance results from a single, intuitive interface to manage a multitude of marketing functions.
Key Features:
- Customize print collateral
- Simple HTML email marketing tools
- Send emails and view reporting in the same system
- Built-in approval loops to streamline workflows
- Multi-channel capabilities
- HTML5 web banners and landing pages
- Brand resource library
- Platform reporting
Cost:
- Plans start at $1,000/month
- Based on users, # of email contacts
- Contact for a quote
Accelerate your sales and marketing solutions with Canterris, an all-in-one marketing solution that helps you optimize your content, manage leads, coordinate campaigns, and more.
Key Features:
- Create and manage email, lead nurturing, or newsletter campaigns
- Identify the right sales leads and close more deals
- Website publishing tools
- Optimize your website content
- Growing library of plugins, modules, and extensions
- Marketing analytics
Cost:
- Lite: $30/month – 1 user
- Professional: $99/month – Up to 5 users
- Enterprise: $350/month – Unlimited users
9. Bremy
A Solution Dynamics product, Bremy offers internet-based, multi-channel publishing products and services. Offered via a variety of modules focused on different facets of digital publishing and marketing, such as email newsletters, video proofing, and database publishing, Bremy enables modern enterprises to configure a customized solution for boosting marketing efficiency.
Key Features:
- Streamlined video proofing with multi-user collaboration
- Advanced digital asset management
- Streamline publication creation and modification
- Create and manage targeted email campaigns
- Populate templates, tickets and point of sale (POS) within specifications
Cost: Contact for a quote
10. OutMarket
@outmarket
Formerly known as Vocus Marketing, OutMarket combines social, search, email, publicity, CRM, analytics, and more in a single platform for greater marketing efficiency spanning a variety of marketing channels. OutMarket’s marketing automation functionality enables you to deliver the right content at the right time to create custom experiences through streamlined workflows.
Key Features:
- Automate workflows to create custom experiences
- Recommendation Engine to find relevant, engaging content
- Lead scoring
- Campaign management
- Custom objects for seamless data integration
Cost:
- Basic: $300/month – 3 users, 1 profile/brand
- Plus: $600/month – Unlimited users, 1 profile/brand
- Pro: $1,000/month – Unlimited users, 2 profiles/brands
- Enterprise: $2,500/month – Unlimited users, 4 profiles/brands
11. BuzzBuilder Pro
@BuzzBuilder
A sales and marketing automation suite that makes prospecting, lead generation, and nurturing easier, BuzzBuilder Pro is a useful tool for sales teams, marketers, and entrepreneurs.
Key Features:
- Advanced email marketing automation
- Website form builder
- Tracking and analytics
- Lead nurturing
- Lead scoring and ranking
- Social media marketing
- Hot lead alerts
Cost:
- Solo: $250/month – 1 user, 2,500 contacts
- Small Business: $500/month – 5 users, 12,500 contacts
- Pro: $750/month – 10 users, 25k contacts
- Enterprise: $1,500/month – 25 users, 50k contacts
A multi-functional platform that bridges sales and marketing, Salesfusion is a marketing automation solution for mid-sized B2B businesses. Salesfusion facilitates 70 percent faster sales cycles and 54 percent improvement in sales quotas.
Key Features:
- Lead to revenue management
- Email marketing
- Lead capture and scoring
- Website visitor tracking
- Social marketing and event management
- Campaign management
- CRM connections
Cost:
- Core Package: $950/month (pricing based on database size and other variables)
- Performance Pack: $350/month – Up to 5 domains, includes event calendar, AdWords integration, advanced list segmentation
- Base package includes 10,000 contacts
- Multiple Add-On Packs available
13. Genoo
@GenooMarketing
A comprehensive suite of marketing automation tools at an affordable price, Genoo offers a centralized lead database, lead capture forms and progressive profiling, landing page creation tools, and a slew of other features and functions to dramatically improve your company’s marketing effectiveness.
Key Features:
- Centralized lead database with unlimited leads
- Intuitive landing page design
- Full-featured Content Management System (CMS)
- Lead capture forms and progressive profiling
- Lead segmentation upon capture
- Comprehensive lead activity tracking
- SEO competitive analysis
- On-page SEO, third-party integrations, and more
Cost:
- Standard: $199/month – 3 users, 5 lead capture forms
- Premium: $599/month – 10 users, unlimited lead capture forms
- Elite: $1,499/month – 50 users, unlimited lead capture forms
Bizible closes the loop between marketing and sales and helps you make profitable marketing decisions. From maximizing AdWords ROI to multi-channel tracking and detailed lead history, Bizible offers exceptional visibility to streamline marketing initiatives.
Key Features:
- Campaign, ad group, ad content, and keyword level metrics for AdWords
- Google Analytics style UTMs parameters
- Detailed lead history
- Unlimited custom reports
- Multiple integrations
Cost:
- Track: $500/month – 1 AdWords account
- Optimize: $1,000/month – Up to 5 AdWords accounts
- Enterprise: $2,000/month – Unlimited AdWords accounts
Find your best prospects, nurture them into leads, orchestrate your marketing activities seamlessly, and measure results in real-time with eTrigue’s comprehensive marketing automation platform.
Key Features:
- Live email and web tracking
- 1:1 email marketing
- CRM integration
- Comprehensive reporting
- Landing page editor
- Real-time dashboard
- Real-time lead alerts
- Drag-and-drop campaign builder
Cost:
- Pricing based on database size
- *Est. $600/month for 1,000 contacts
16. Allocadia
@allocadia
Master your marketing plans, budgets, and performance with Allocadia’s sophisticated marketing platform that provides CMOs and marketing teams with insight into marketing investments to facilitate better marketing effectiveness.
Key Features:
- Connect your planning, budgeting, and ROI data in one place
- Full budget visibility at team levels
- Collaboration with customized permission levels by the user
- Connect strategic plan data to campaigns and programs
- Custom target audience selection for each campaign or program
- Insights on how your investments impact performance
- Budgets and reporting
- Marketing analytics
- Reporting
Cost:
- Marketer: $59/user/month – 5 budgets
- Team: $99/user/month – Unlimited budgets
- Enterprise: $125/user/month – Unlimited budgets, bi-directional workflow, customizable ROI dashboards
17. Sales Engine International
@SalesEngine_Int
Marketing automation, content creation, and campaign execution are combined in Sales Engine International, a comprehensive Marketing as a Service (MaaS) platform for B2B companies.
Key Features:
- Execute, measure, and optimize multiple campaigns simultaneously
- Communicate with prospects and leads based on buyer personas
- Increase sales-readiness with relevant content
- Prioritize leads fitting your ideal customer profile
- Track lead activity to facilitate more valuable conversations
- Automated, personalized emails for lead nurturing
Cost: Contact for a quote
18. ONTRAPORT
@ONTRAPORT
ONTRAPORT provides everything you need to start, systemize, and scale your business for maximum efficiency. From beautiful web forms to task management, lead scoring, and more, ONTRAPORT facilitates a variety of activities to automate marketing tasks and beyond.
Key Features:
- 360-degree view of business contacts
- Customizable web forms
- Automated task management with alerts
- Flexible lead scoring to automatically identify your hottest leads
Cost:
- Pro: $297/month – 2 users, 25,000 contacts
- Team: $597/month – 10 users, 100,000 contacts
A complete marketing and sales automation software suite, LeadSquared helps you land more leads and close more deals. From creating landing pages for capturing leads to nurturing leads through email marketing, identifying hot prospects, and analyzing your results, LeadSquared facilitates increased marketing effectiveness.
Key Features:
- Create compelling landing pages
- Integrates with a variety of apps and tools
- Automated lead scoring
- Autoresponders for lead nurturing
- Lead intelligence analytics
- List segmentation based on lead scores, behavior, geography, and other variables
- Powerful reporting
Cost:
- Basic: $125/month – 5 users, 2,000 contacts
- Standard: $250/month – 10 users, 10,000 contacts
- Enterprise: $500/month – 20 users, 25,000 contacts
20. MarcomCentral
@MarcomCentral
A marketing asset management solution, MarcomCentral empowers sales teams, partners, franchisees, distributors, and other authorized users to create brand-compliant marketing resources from anywhere to streamline the approval process and shorten time to production for improved marketing efficiency.
Key Features:
- Customize marketing based on audience and buying cycle stage
- Improve brand compliance with streamlined brand-compliant asset creation
- Comprehensive marketing asset portal, accessible from anywhere
- Import data from Salesforce for customized deliverables
Cost: Contact for a quote
Referral tracking and management is simplified and automated with Ambassador. Turn your local customers into brand ambassadors through custom campaigns and incentives.
Key Features:
- Simple campaign builder
- Specified event tracking for each campaign
- Pre-built widgets and a powerful REST API for seamless user experience integration
- Ambassador Groups and insights
- Automated emails and triggers
- Automatic payout fulfillment
- Channel-specific metrics with single-dashboard reporting
Cost:
- Starter: $99/month – 250 Ambassadors
- Emerging: $249/month – 1,000 Ambassadors
- Pro: $799/month – 10,000 Ambassadors
- Enterprise: $1,499/month – 50,000 Ambassadors
- Custom: Contact for a quote
22. Integrate
@integrate
Streamline demand generation with Integrate, by automating manual tasks, improving data quality and velocity, and proving ROI, all resulting in customer acquisition and growth. An end-to-end demand generation solution, Integrate dramatically improves marketing efficiency.
Key Features:
- Automate manual data processes
- Govern prospect data in real-time
- Increase data quality and lead velocity
- Connect media and marketing systems for improved outcomes
- Vetted cross-channel marketplace for prospect acquisition
Cost: Contact for a quote
Streamline your marketing processes that’s modular by design so you can customize the perfect solution to meet your needs. Use modules individually or as an integrated solution for full marketing automation capabilities spanning every stage of the marketing spectrum.
Key Features:
- Streamline your marketing workflows
- Individualized, compliant materials
- Digital asset management
- Product information management
- Order and distribute marketing materials
- Reporting, dashboards,and analytics
Cost: Contact for a quote
BuzzPortal is a comprehensive suite of tools, including more than 15 different lead nurturing models to engage with your customers and members. BuzzPortal encompasses not just digital tools, but a range of communications channels including voice, fax, email, social, and more, for mass automated communication for every industry.
Key Features:
- Link tracking tool
- List manager
- Landing page builder
- Online surveys
- Autoresponder and contact manager
- Event manager
- Voice, fax, social, and more
Cost: Contact for a quote
25. Active Conversion
@ActiveConv
Tracking marketing initiatives, gain data about your visitors, and send qualified leads to your sales team with Active Conversion. With dramatically increased marketing efficiency, you can reduce the 70 percent of time typically spent by sales teams contacting leads who aren’t ready to buy.
Key Features:
- Better target your marketing efforts
- Customize marketing efforts
- Real-time data on marketing campaign ROI
- Automatic demand generation
- Score leads and track through the sales funnel
Cost: Contact for a quote
26. CommuniGator
@CommuniGatorLtd
CommuniGator offers a full suite of marketing automation tools to improve both your marketing efficiency and marketing effectiveness. Drive results through drip marketing, lead nurturing, page scoring, and a variety of other tools.
Key Features:
- Drip marketing
- Lead nurturing and scoring
- Page scoring
- Remarketing
- Automated follow-up actions based on triggers
- Full triggered campaigns
- Email marketing
- End-to-end reporting
Cost: Contact for a quote
27. Agillic
Agillic offers three solutions to address various components of the buying cycle, including Agillic Match, Agillic Flow, and Agillic Dialogue. From personalized product recommendations to lead nurturing, customer retention, and individual, automated campaigns across devices, Agillic is a useful marketing automation tool for modern companies.
Key Features:
- Monitor the behavior of your user base
- Match customers to ideal products
- Automatically generate content based on product feed
- Remarketing tools to win back customers and address abandoned carts
- Cross-channel content
- Drag-and-drop flow designer
- Personal or behavior-related data to target specific user groups
Cost: Contact for a quote
28. Aprix Solutions
@AprixSolutions
An online marketing calendar you can easily share without relying on disjointed email communications, Aprix Solutions is a Software as a Solution (SaaS) platform that not only helps you plan your campaigns, but manage vendors, deadlines, workflows, and more.
Key Features:
- Manage projects and track activities
- Plan events and trade shows
- Share marketing files and manage vendors
- Web-based marketing database
- Intuitive interface for managing projects, deliverables, and activities
Cost: Contact for a quote
Centralized marketing control and complete marketing automation in a comprehensive platform, Distribion offers a wide range of functionality spanning sales enablement, email marketing, marketing asset management, and more.
Key Features:
- Integrated multi-channel marketing campaigns
- Real-time tracking and campaign visibility
- Business rules and triggered messaging
- Set filters and assign values to customer attributes
- Multi-channel drip nurturing and execution
Cost: Contact for a quote
30. Salesformics
@Salesformics
A CRM with sales and marketing automation capabilities, segment marketing, and in-depth reporting features, Salesformics is an intuitive, versatile platform to enhance your marketing efficiency.
Key Features:
- Intuitive dashboards with key performance indicators
- Contact and opportunity manager
- Click-and-drag workflow interface
- Wide library of integrated solutions
- Customizable widgets with up-to-date feedback
Cost: $99/user/month
The Elateral Marketing Services Cloud enables you to produce content that fuels relevant experiences “with record-shattering speed, flexibility, control and cost efficiency.” Source any content, in any form, from any system, and customize and deliver it in any format for fully personalized, engaging marketing experiences.
Key Features:
- Print, POS, web, mobile, social
- Dynamic scaling with automated layout re-optimization
- One-to-many flow-through customization for efficiency and consistency
- Multiple versions for real-time, interactive dialogues
- Identify and leverage high-performing assets
Cost: Contact for a quote
32. Cascade
@FastStats
Manage all your multi-channel marketing campaigns in a single platform with Cascade. Designed to coordinate and manage multiple direct marketing promotions simultaneously, Cascade enables marketing efficiency and streamlines measurement and reporting for improved results.
Key Features:
- Improve campaign measurement for board-level reporting
- Coordinate campaigns across departments and disciplines
- Shorten time to ROI through more efficient planning and execution
- Multi-channel campaign execution
- Measure lift from marketing objectives and apply learning to future campaigns
Cost: Contact for a quote
33. Gravity Factor
An on-demand marketing automation solution enabling marketers to easily execute and improve the effectiveness of their demand generation activities, Gravity Factor offers a multitude of tools spanning e-commerce, email marketing, web content, and analytics.
Key Features:
- WYSIWYG editor
- Customizable workflows and permissions
- Version control and archiving
- Triggered, multi-step drip campaigns
- A/B testing
- Streamlined landing page creation
- Managed deliverability
- Integrates with payment gateways for e-commerce
- Real-time, relevant communications
Cost: Contact for a quote
An email marketing automation tool for e-commerce retailers, Bronto offers an advanced marketing automation engine as well as solutions for shopping cart abandonment, post-purchase campaigns, and powerful e-commerce integrations.
Key Features:
- Deliver data-driven messages
- Fuel engagement through the customer lifecycle
- Campaign management
- VIP and loyalty programs
- Post-purchase campaigns
- Marketing database with precise segmentation
- SMS messaging and text-to-join
- Full library of commerce marketing apps
Cost: Contact for a quote
35. GreenRope
@GreenRope
Complete CRM and marketing automation in-one, GreenRope is “the ultimate dashboard for your business.” Manage every aspect of sales, marketing, and operations from a single, intuitive interface that streamlines decision-making and provides increased visibility into performance.
Key Features:
- Track each interaction at every customer touchpoint
- Trigger automation, lead scoring, analysis, prediction, and engagement
- Email marketing
- Event management and calendar booking
- Project management
- SMS marketing
- Surveys
- Social collaboration
- Predictive analytics
- Video tracking
Cost:
- Starter: $129/month – 1,000 contacts
- Pro: $149/month – 3,000 contacts
- Premium: $169/month – 5,000 contacts
- Powerhouse: $199/month – 7,500 contacts
- Magnificent: $249/month – 10,000 contacts
- Supreme: $399/month – 25,000 contacts
- Ultimate: $449/month – 50,000 contacts
36. Ifbyphone
Ifbyphone provides voice-based marketing automation, enabling companies to optimize revenue generation through call analytics and automation. Connect, measure, and optimize your voice interactions with prospects using Ifbyphone’s sophisticated automation tools.
Key Features:
- Lead capture
- Lead response
- Lead scoring
- Application generation
- Analytics
- Lead nurturing
Cost: Contact for a quote
Generate brand affinity, acquire new customers, and optimize revenue generation with NextBee’s suite of tools for savvy marketers. It’s a customer acquisition and retention solution enabling modern companies to automate processes, facilitate brand loyalty, and drive revenue.
Key Features:
- Customer referral rewards
- Facilitate brand advocacy
- Manage affiliate programs
- Customer loyalty programs and incentive rewards
- Gamification
- Generate social fans
- Proactively identify at-risk accounts to reduce subscription churn
- Up-selling and bundling
- Offers and coupons
Cost: Contact for a quote
Zoho CRM provides a 360-degree view of your sales cycle and pipeline, allowing you to identify trends, spot opportunities, and close more deals. Grow your company into a customer-centric organization with Zoho’s streamlined customer relationship management and marketing efficiency tools.
Key Features:
- Filtered list of activities and prospects
- Automate day-to-day business activities
- Gain complete visibility of your sales cycle
- Align sales efforts with business strategies and objectives
- Engage and communicate with prospects and customers via multiple channels
- Extend your solution by integrating with third-party tools
- Capture leads from your website
- Real-time visitor tracking
Cost:
- Standard: $12/user/month – Sales forecasting, reports and dashboards
- Professional: $20/user/month – Email integration, social CRM
- Enterprise: $35/user/month – Territory management, custom modules
- CRM Plus: $50/user/month – Email marketing, help desk, customer surveys
39. ActiveCampaign
@ActiveCampaign
A seamless experience to improve marketing efficiency, ActiveCampaign helps you grow your business with email marketing, marketing automation, sales, and customer relationship management solutions.
Key Features:
- Email marketing
- Personal and behavioral data about your contacts
- Customized marketing automation with branches, conditions, triggers, and more
- Track page visits and custom events
- Segment based on basic or advanced logic
- Trigger actions based on site visits or other behaviors
- Initiate campaigns with dynamic content
- Smart email content with customization based on user interactions and other data
- Real-time social analytics
Cost:
- Basic: Starts at $9/month – Email marketing, marketing automation
- Plus: Starts at $49/month – CRM with sales automation, lead scoring
- Enterprise: Starts at $149/month – Custom mailserver domain, dedicated account rep
40. ConstantContact
@ConstantContact
ConstantContact is predominantly an email marketing automation solution, although ConstantContact Toolkit takes it a step further with Facebook fan promotion, coupons and deals, event management, and more.
Key Features:
- Sophisticated email marketing
- Intuitive email editor
- Facebook fan promotion
- Manage events from invitations to payment processing
- Customer feedback and surveys
- Process and track credit card donations
- List building tools
- Apps and integrations
- Autoresponder
Cost:
- 0 – 500 contacts:
- Email marketing: $20/month
- Email and more: $45/month
- 501 – 2,500 contacts:
- Email marketing: $35/month
- Email and more: $60/month
- 2,501 – 5,000 contacts:
- Email marketing: $55/month
- Email and more: $80/month
- 5,001 – 10,000 contacts:
- Email marketing: $85/month
- Email and more: $110/month
41. MailChimp
@MailChimp
With smart, flexible features to streamline email marketing, MailChimp helps automate marketing activities by keeping you in touch with the prospects and customers who matter most to your business.
Key Features:
- Email marketing automation
- Trigger emails based on signup date, website activity, and more
- Personalized marketing emails
- Automated welcome emails
- Behavioral targeting
- Provide product recommendations based on previous purchases
- Monitor engagement
Cost:
- Entrepreneur: FREE – Up to 2,000 contacts
- Growing Business: Plans range from FREE to $25/month and up, based on # of subscribers
- High Volume Sender: Plans range from $425/month to $525/month and up, based on # of subscribers
Get your team organized and keep your marketing activities on-track for improved marketing effectiveness with Asana. Re-imagined team communication, from the ground-up, means you can prioritize your most important tasks, coordinate team collaboration, and streamline workflows for improved results.
Key Features:
- Create, assign, and manage tasks
- Keep conversations in-context with tasks
- Get automatic updates about tasks that matter to you
- Attach files from Box, Dropbox, and Google Drive
- High-level, project-view dashboards
- Visualize team goals and milestones
Cost:
- Basic plan: FREE
- Pro: $21/month – Up to 5 members – Central administration and billing
- Pricing based on number of members
Create high-quality flowcharts, organizational charts, UML diagrams, network diagrams, wireframes, technical drawings, and more with Gliffy. Gliffy works directly in your web browser with a variety of capabilities you can use to visualize marketing workflows to improve marketing efficiency.
Key Features:
- Organize your thoughts or workflows in intuitive diagrams
- Intuitive interface to create professional diagrams quickly
- Collaborate with anyone who has access to a web browser
- Create organizational charts, SWOT analyses, site maps, wireframes, and more
Cost: FREE
44. Jumplead
@JumpleadApp
Jumplead automates the lead nurturing process, by converting your website visitors into leads, then nurturing them into customers. An all-in-one software platform for marketing automation, Jumplead offers everything from lead tracking to CRM, automations and analytics.
Key Features:
- Lead tracking
- Contacts CRM
- Landing pages
- Email marketing
- Behavior-triggered actions
- Analytics, keyword position tracking, drill-down conversion metrics
- Integrations with Salesforce, Zapier, WordPress
Cost:
- Explore: FREE – 200 visitors
- Solo: $49/month – 2,000 visitors
- Starter: $99/month – 7,500 visitors
- Pro: $199/month – 20,000 visitors
A leading customer flow communication platform, SimplyCast offers inbound marketing, marketing automation, and multi-channel communication combined in a streamlined tool to increase marketing efficiency. SimplyCast offers a robust set of tools and functionality for complete marketing automation.
Key Features:
- Activation cross-check
- Third-party CRM integration
- Drag-and-drop interface
- Data input automation
- Easy multi-channel integration
- Autoresponder capabilities
- Customizable selection fields
- Decision-based sending
- Time filters
- Lead nurturing
Cost: Contact for a quote
Drip is “lightweight marketing automation that doesn’t suck,” enabling you to craft every interaction with your leads, trial users, and customers to improve results. A simple widget you can install in less than 10 minutes, Drip dramatically improves lead generation for users.
Key Features:
- Marketing automation
- Send targeted emails based on events
- List management
- HTML and plain-text emails
- Automatically create 5-day email courses based on existing content
Cost:
- FREE two-week trial
- Basic Plan: $49/month – 2,500 subscribers, 20,000 broadcast sends/month
A powerful, integrated marketing solution without the usual headaches and costs, Kentico offers streamlined web content management, e-commerce solutions, online marketing and communities, and collaboration tools to speed processes and enhance your team’s marketing effectiveness.
Key Features:
- Web content management
- WYSIWYG editor
- Media libraries and document management
- Page templates and standard workflows
- Product options, online payments, and more for e-commerce vendors
- Paid memberships
- Social networking and online communities
- Online forms
- Lead scoring
- Web analytics
- Buyer personas
- Segmentation
Cost:
- Multiple pricing options
- 1 website base license: $3,499
- 1 Server Base License for 10 Sites: $16,999
- Other price levels and options available
A sophisticated marketing automation solution, Leadsius empowers marketing teams to achieve exceptional results with a variety of marketing efficiency tools and functions. An on-demand model with no charges for set-up, integration, or training, Leadsius is a hit-the-ground-running marketing automation platform for modern businesses.
Key Features:
- Lead nurturing
- Lead qualification
- Email marketing
- Lead management
- Landing page and web form creators
- Contact database
- Website visitor tracking
- Lead analysis and reporting
Cost:
- FREE: 1 user, up to 2,500 contacts
- Starter: $295/month – 5 users, 5,000 contacts
- Professional: $595/month – 10 users, 25,000 contacts
- Enterprise: $1,195/month – 25 users, 100,000 contacts
Deliver the right message, to the right prospects or customers, at the right time with Kahuna’s marketing automation solution for your mobile audiences. Onboard users, increase engagement, and drive revenue and conversions in the increasingly mobile world.
Key Features:
- Up and running in under 30 minutes
- Improve mobile engagement
- Measure the results of every message you send
- Prevent app uninstalls
- Ready-made growth templates
- Real-time data and in-depth profiles
- Personalized, relevant messaging
- Data reflects behavior across desktop, mobile web, and native apps
Cost: Contact for a quote
Demand awareness, engagement, and conversions with Demandbase, a comprehensive B2B advertising and website personalization platform. Designed specifically for the account-based needs of the B2B sector, Demandbase helps you create personalized experiences for every prospect, company, or business audience that matters to you.
Key Features:
- Connects marketing technology across the funnel
- Performance Manager
- Web analytics
- Advertising, personalization, and conversion solutions
- Account-based views of site traffic
- Unified views of marketing programs across the funnel
- Deliver personalized messages to targeted accounts
- Performance dashboards
- Audience management
- Marketing/CRM connectors
A research by NGDATA.
