Marketing Analyzing Web Session Data In B2B Marketing Marketers have access to endless numbers of web metrics such as time on page, pageview…Oleksiy KuryliakDecember 12, 2017
News & Media Metric Talks: The Incremental Difference Between ROI and ROAS Hint: There is a winner and it’s a game changer! Back a few years ago,…GeorgiNovember 5, 2017
Creative Corner A High-level View at the Modern Web Design Process Web designers often think about the web design process with a focus on technical matters…Oleksiy KuryliakNovember 2, 2017
Case StudiesTechnology B2B Marketing is Going Mobile for Growth. In the B2B marketplace, mobile is moving fast. Despite the complexity of B2B purchasing, more…Oleksiy KuryliakOctober 24, 2017
Case Studies Hyundai changed course to improve the customer journey. And it worked. With online browsing up—and store visits down—how do marketers steer customers in their direction? Hyundai…Oleksiy KuryliakOctober 18, 2017
Case Studies Video adverts are killing it on mobile – mobile accounts for 70% of video ad expenditure According to the latest Internet Advertising Bureau UK and PwC Digital Adspend report, expenditure for video adverts has increased…Oleksiy KuryliakOctober 18, 2017
Marketing Rotating Banners: Why Image Sliders Kill Conversions. Digital marketers and web designers love rotating banners, which allow multiple pieces of content to…Oleksiy KuryliakOctober 17, 2017
Marketing Mobile Interactions: How to make every mobile moment a brand-builder. Google latest research into mobile brand experiences has unearthed data that reinforces what you may…Oleksiy KuryliakSeptember 7, 2017
Case Studies How VR is changing UX: from prototyping to device design Virtual reality is changing the way we define user experience, but if one principal remains…Oleksiy KuryliakAugust 14, 2017
News & Media If You Want to Be Creative, Don’t Be Data Driven There is no inherent value in any piece of data because all information is meaningless…Oleksiy KuryliakJune 2, 2017
Marketing An In-Depth Guide to Link Quality, Link Penalties and “Bad Links” Not all backlinks are created equally. Here’s everything you need to know about link quality,…Oleksiy KuryliakJune 1, 2017