Guest PostOpinion

Quality Content Marketing: Don’t Make Grammar a Stumbling Block

By February 4, 2020 March 4th, 2020 No Comments
content grammar check

What do brands need to excel in today’s time and surpass the competitors? 

Brands need to fulfill key SEO requirements and produce quality content to get a good rank to attract and retain their clientele. 

Content is the backbone of a strong digital marketing strategy. If you don’t have quality content in your bucket, it would be hard to impress the customers and convince them to work with or buy from you. It is only quality content that pays off. This is not about submitting articles in bulk with junk substandard information; it’s about producing top-notch content delivering value to internet users.  

Why the Quality of Writing is Critical

Thousands of articles are published on the internet each day but only a small ratio gets the right level of attention. One of the reasons is the reader of today is quality conscious. He would not waste time reading something that is not engaging or valuable. 

In addition to that, grammatical errors in content are unacceptable, as as they undermine the authority and trustworthiness of the written information. Another issue with grammatically incorrect content is that it highlights a non-serious writer’s approach and makes readers wonder whether the covered information is authentic or not. Hence, articles need to be checked for grammatical mistakes before being published.

The Pivotal Use of Online Grammar Checking Tools

Having strong writing skills and complete knowledge of English grammar are two different things. A good writer may have exceptional writing skills but limited grammar knowledge. Even the best writers do not produce 100% correct content in their first draft. Thus, proofreading is an absolute necessity for every piece of content.

These days, there is a technological solution for each and every problem. Online platforms help to complete a variety of tasks and checking grammar is not an exception. An English Corrector tool is one such platform and it is much more efficient than manual self-editing. 

Here is why:

1. The required linguistic expertise

There are several problems with proofreading one’s own texts. To start with, you need exceptional grammar skills to proofread the content. People with ordinary linguistics knowledge cannot spot and correct grammatical issues. Thankfully, you don’t have to be a linguistics expert to use a grammar checker. Anyone who writes content can use it to identify and rectify mistakes. Having exceptional grammar skills is definitely not a condition in this case.

2. No installation and intuitive use

Online grammar checking tools are easy to use so you do not need advanced computing skills either. The grammar checker can be used without any installation steps. There is no need to check whether the device has checking applications installed – you can start off by opening the link of the tool. You should not worry that you lack technical skills or computing knowledge because they would not be required for working with online grammar checking tools.

3. Accessible from any device

The conventional offline applications have to be installed before you begin using them. If you are using a smartphone or computer with insufficient memory specifications, the application would not install at all. Online tools have no such problems. You can access it from various devices including tablets and smartphones that have network access. 

4. No fees

If you are producing a lot of content, which is common for an early-stage content marketing, the cost of proofreading service may drive the marketing budget too high. However, the cost is not a factor you should be concerned about while looking at grammar checkers because they are 100% free. For content writers who have to work on bulk posts each day, this is a big relief. They can perform grammatical checks as many times as they wish to. In terms of efficiency, this is the most productive way because no errors are ignored.

Stop Worrying About the Errors

Whether an article has one grammatical mistake or several ones, the same negative impression would be created. Including a mistake in an email marketing campaign that would be delivered straight to your leads and existent clients is even worse. Hence, you should be 100% sure that the written article does not have any mistakes at all. 

There are several categories of grammatical mistakes. Even expert writers are not well aware of all of them. At times, you would not recognize a grammatical error due to a lack of knowledge. In such cases, a grammar checker would be a lifesaver for you. Grammar checkers read through each line and paragraph. Whether the written content has a single error or one hundred of them, each one would be shown to you.