Fahrenheit 451 author Ray Bradbury once said, “I’ve never worked a day in my life. The joy of writing has propelled me from day to day and year to year.”
While content creation can be a true source of joy for marketers, there are unique challenges that crop up along the way that few others would understand. Whether it’s a creative block, a harsh critique, or an impending deadline, some days can feel like an uphill battle.
Luckily, the highs of writing can more than make up for the lows.
Below are 22 GIFs that accurately sum up the trials and tribulations of content creation. I’ve also included helpful tips and tools for writing success if you do hit those tough moments.
22 GIFs All Content Marketers Will Understand
1) When you realize you need to write an ebook in two days
In the daily content writing grind, it can be hard to get out of the weeds long enough to look ahead at what’s coming up in your queue. You walk in one morning, open your task list, and there it is: a huge project due in less than 48 hours.
To prevent this from happening again, create tasks for yourself to brainstorm and outline content projects a few weeks ahead of the actual due date. You may be capable of writing an ebook in two days (cue applause), but when you build more time into the process, you allow for greater creativity.
2) When the perfect title dawns on you after you’ve already published the post
You’d think that after writing a 1,000-word blog post, you could come up with one perfect title to lead the way. But sometimes the title can feel like the hardest part of the process.
In order to produce a stellar, attention-grabbing title, make a list of multiple possibilities. They don’t even have to differ greatly — you could swap out the verbs, make it a question, or try different keywords. Then, get some help. Ask for an outside opinion or two to find the title option that resonates the most.
You can even gauge which headline would be most successful with a Simple poll on Slack or a tool like Title Tester. These tools allow you to test title options against your target demographic and quickly make a decision for your blog post.
3) When you’ve been staring at your computer screen for 30 minutes and you’ve only written 12 words
Writing is hard work. And anyone who ever said it was like being struck by lightning wasn’t capturing the whole story.
The reality is, writing is not just hard work — it’s a lot of hard work. There are many moments when you’re going to feel stuck, and at those times, one of the best things you can do is keep your computer safely on its desk and continue to write. Write utter garbage if you have to. That’s still a start. As Nora Roberts puts it, “I can fix a bad page. I can’t fix a blank one.”
A quick online search for content writing prompts yields a number of ideas if you’re unsure where to start. You can also look to your favorite publications for inspiration. Consider how you might use what these sites have written as fodder for your own content.
4) When you strike gold in a brainstorm session
Is there anything quite like a productive brainstorm? Ideas fly left and right, and then you have it — the moment all writers remember forever — a breakthrough. The golden nugget that straightens out whatever you were working on.
To have more breakthroughs more often, consider what works well for you in a productive brainstorm session. Is it group dialogue? Is it talking through things out loud? Is it having a safe space to feel like anything goes? Whatever works well — identify it, rinse, and repeat.
5) When a misspelled keyword is more popular than the correct version
The people want what the people want. But when a quirk like this interferes with your blog’s editorial style, it’s best to just take the high road. Keep to your standard, and you’ll appear more consistent and reap more rewards than you would have from following the crowd.
6) When you first open your editor’s feedback
When you first receive them, edits can seem utterly terrifying. They’re everywhere. Your document is a different color altogether. Did anything survive?
Take a deep breath. If you’re lucky, your editor not only provides inline edits, but they also leave comments to explain their thinking. Rather than click through everything and blindly accept their suggestions, take a moment to absorb the reasoning behind the changes so you know what you can work on the next time around.
Luckily, there are several free editing tools available so writers can catch more mistakes. Try running your drafts through Grammarly or Hemingway App to make sure your writing is clear, concise, and grammatically correct.
7) When all of the best data is several years old
It’s an amazing, perfect, wonderful statistic that completely validates your blog post’s thesis. But, it’s four years old. In today’s day and age, four years can seem like a century ago. Things move so quickly that what was useful data a couple of years ago is now likely obsolete.
If there’s truly nothing else out there, use the statistic but call out the date in your writing, suggest further research be done to validate the claim today, and let readers know why you think it’s still useful to note.
8) When you have coffee for lunch
If you’re like most writers, a solid portion of your belongings is coffee-stained. But that’s okay. It’s a simple testament to the obsession that fuels your creative genius.
While coffee can feel like the answer, it shouldn’t be the only answer to your lunch dilemma. Remember, you’ll perform best when you take care of yourself. Make sure you’re eating healthy foods, drinking water, and getting plenty of sleep, too.
9) When structural edits force you to reorder your footnotes
Source: TV Land
If you’re not careful, sorting through footnotes can get messy, and fast. Moving around entire paragraphs or chapters can quickly get overwhelming as you try to keep everything in order.
To keep it all straight, wait to write your footnotes until your final draft. Include hyperlinks in the text to indicate the information has to be cited, but don’t actually give it a number until the very end. This way, if you move things around, you won’t have to completely start over.
10) When someone in another department underestimates how long research takes
Source: ABC Network
“Can you have that article on the history of payment processors to me by the end of the day, or will it take a bit longer?”
Not everyone will always understand what it takes to put together something that’s not only well-written, but well-researched, too. When you come up against this, insist on quality and give a realistic estimate. Let your colleague know that the extra time will ensure the piece is as good as it can be.
11) When Microsoft Word freezes and you lose 2 hours of work
For those who need extra help avoiding lost work, try writing in Google Docs or Dropbox Paper. There, your piece is automatically saved when you’re working online. You can also update your settings and have your documents sync to your computer, giving you the option to edit when your computer is offline as well.
12) When your post blows up and gets all of the page views
While some posts can feel like a swing and a miss, the home runs provide a big refuel for our writing energy.
To better understand why one post goes viral and another doesn’t, build time into your process for regular analysis. This way, you can learn from the ups and downs and apply it moving forward. Tools like BuzzSumo can help you figure out where you’re succeeding and how to replicate it.
13) When you spend half the day hunting for the right stock photo
When you’re trying to find something that represents your topic well, is eye-catching, and is something you haven’t used before, it can feel like a pretty tall order.
If you have the resources and time, try enlisting the help of your design team whenever possible. Is your piece an opportunity for a custom image? Is there something specific they could help you look for to save time? If not, check out sites like Pexels or StockSnap.io for regularly updated, free image banks.
14) When you don’t want anyone to talk to you until your post is finished
Between instant messaging, social media, email, your phone, and your deskmates, it can feel impossible to have a few hours of uninterrupted time to dedicate to a task.
When you really need to focus, zip your phone up into your bag and let your coworkers know you’ll be offline for a period of time. If anything mission critical happens, they can feel free to grab you. Otherwise, you’re not to be disturbed.
15) When something you loved writing doesn’t perform well
Actually, it’s probably not. Writing is personal. Whether you’re crafting a personal blog entry or a data-driven report, you put your personal energy and ideas into your work.
When you pour your heart and soul into something and it doesn’t perform well, consider what led to the results. Is there a more appropriate platform where you could publish the piece? Did your promotion methods fall flat? Does it need another round of edits? If you believe the piece adds value and has the potential for more, optimize it rather than scrapping it altogether.
16) When you write 1,000 words in an hour
Whether you have a burst of creativity or are simply motivated by an approaching deadline, sometimes you just dial in and go. While fast writing can be a little sloppy, it can produce some of your best work, too.
For prime productivity, quiet your inner editor and give yourself the freedom to write less-than-perfect content. When you grant yourself this flexibility, you can write uninterrupted, knowing you’ll come back for clean-up later.
Some writing software, like Scrivener, have a “full screen” mode that allows you to block off everything else on your desktop. To make your writing sessions feel urgent, try setting a timer on your phone and writing in sprints. Challenge yourself to write 100 words in 10 minutes, and see where it takes you.
17) When your editor asks you to rewrite a post
While many writers struggle to scrap their work, starting from scratch can be a healthy exercise if you’re struggling with a piece.
Consider the fact that everything you’ve already written lives in your head. Although you’re taking a step back and setting your first attempt aside, your second stab at it isn’t the same as “starting over.” You’ve already learned a great deal from your first draft that will power you through the second.
18) When your pitch gets accepted by another publication
The pitch process can be lengthy and disheartening. As corny as it sounds, the key is not to give up. Set reminders for yourself to follow up on submissions. When you’re denied, ask for feedback. Not everyone will take the time to give it to you, but the few who reply may provide valuable insight.
19) When you receive an angry comment on your post
Haters gonna hate, but don’t let it get you down. One of the beautiful things about writing is you’re often taking a stance. You identify a claim and support it with thoughtful points and evidence. When someone refutes your claim respectfully, it’s an opportunity for dialogue.
However, not all comments are respectful. Choose to take the high road and keep a level head when replying, if you acknowledge the comment at all.
20) When a major influencer tweets your blog post
Through the power of Twitter, any one of your posts has the chance to get picked up and shared by a major influencer.
To improve your chances, take a few moments to develop a promotional strategy for each of your pieces. One tactic could include tweeting your content out to influencers and letting them know why you thought to send it to them. You could also use ClickToTweet to create tweetable links of memorable quotes readers can easily share.
21) When it takes forever to hear back about your guest blog pitch
Sometimes it takes a while to hear back. A long while.
If you don’t hear back — even for months — it doesn’t mean it’s over.
Regularly check in to confirm your submission was received, and to inquire if there is any additional information you can provide.
22) When your family posts your work on social media
At times, you may feel like your work is unappreciated. When you’re grinding away at your daily tasks and producing quality work, you may find yourself becoming a bit numb to the process and what you’re writing.
To keep a pep in your step about your work, take the time to share it with others outside of your field. It might sound self-involved, but sometimes a little pat on the back can be all it takes to re-inspire you.
Whenever you face a challenge in your writing process, be sure to take stock and figure out the root of it. An issue is often a sign that something needs to change in order for you to move forward. For example, if you’re not feeling creative, that might be a sign that you need to take more time to feel inspired. Take a walk, read for fun, or ask someone to share what they’re working on to re-ignite your creative flame.